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| Bluemont Fair |
| We successfully exhibited at the Bluemont Fair. We gathered contact information for almost 60 people and handed out hundreds of flyers, brochures, and cards. Shout out to Ralph Pugh, Jessee Maloney, and especially Bill Wotowiec (who staffed both days all day at the Bluemont Fair). We met a lot of folks, talked ourselves hoarse, and hopefully spread the good word about Makersmiths far and wide! Their effort and support are appreciated! Thank you! Perhaps Waterford, Lucketts, etc. Add Open House info to directional map cards, and classes were a common inquiry. |
| Curriculum Committee |
| A curriculum committee was discussed. |
| Analytics review |
| No presentation |
| Hackathon update |
| No news |
| Flyers/Brochures |
| - We should undertake an effort to review the entire thing with a marketing eye, and determine if any additional changes are required. Suggestions include:
- Ceramics - change to Ceramics and Glass ? (Glass limited to slumping and fusing I know, but glass work of this type is quite popular.)
- Any chance we could add a blurb about Blacksmithing? It seems to be real popular and a big draw. - Jim?
- Combine Metal Shop, Welding, and Blacksmithing into one section? - Jim?
- The three things that were effective about the brochures at the Bluemont Fair were the Open Houses, the maps, and the membership information. The one question we got repeatedly was about classes.
- Add Open House Hours to our directional/map cards
- Frame Shop?
- Other ideas?
- This can be a future item, just getting it on the radar here.
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| Demo Days/Monthly Open Houses |
| September was good, October was not. Promote on Facebook? Other promotion ideas. |
| Marketing email collection and distribution |
| - What should we do with WaiverForever info
- Add to WA? We are currently at 1562/2000 contacts allowed in our subscription
- Follow up effort?
- Enter info from manual waivers to Waiver Forever?
- Is this allowed/legit?
- Do we allow manual waivers?
- We require all members to have a current WaiverForever entry.
- Do we actually require Waivers for Tours/Open Houses? Do we actually require contact info for tours/open houses? Classes? What will we do with this info?
- Contacts subscription form? What is the difference then between Contacts and Guest Subscribers?
- Hand out cards/flyers at open houses inviting people to take the next step and sign up for Guest Subscription or a Membership?
- Do we have Waivers for all members? Can we make this part of the sign-up process?
- Clean up the Wild Apricot data and archive the unsubscribed members to reduce our contact usage.
- Do we send too many emails? Should we have a weekly summary email to Guests, rather than all the individual Event Announcements.
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| Style and Branding Guide review/update |
| - This is a future project that I wanted to add to the Round Tuit list.
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| Marketing Gift Memberships |
| Via Social Media. |
| Marketing Committee Budget |
| Due Nov 7 |
| Schedule next meeting |
| - Would normally be on the Second Sunday BEFORE Board meetings at 7:00PM. For next month that would be Sunday, November
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