| Time | Item | Who | Notes |
|---|
| Approve previous meeting minutes |
| |
| Bluemont Fair |
| - September 18&19, 10-5
- Have volunteers for the 19th, need 2 FTE for the 18th.
- Volunteer platform - SignUp Genius? SignUp.com?
|
| Analytics Review |
| - Facebook - recurring posts for open house, Jonathanis Jonathan is working on classes, Jessee is also helping there.
- Analytics screenshot here:
- Scheduling was posting events, this has little effect vs posts
- Website
- Analytics screenshot here:
- Where are referrals from?
|
| Hackathon Update |
| - Added to newsletter
- New Slack channel
|
| Flyers |
| - Current round of updates finished (mostly related to membership changes, some typos, and minor content revision.
- We should undertake an effort to review the entire thing with a marketing eye, and determine if any additional changes are required. Suggestions include:
- Ceramics - change to Ceramics and Glass ? (Glass limited to slumping and fusing I know, but glass work of this type is quite popular.)
- Any chance we could add a blurb about Blacksmithing? It seems to be real popular and a big draw. - Jim?
- Combine Metal Shop, Welding, and Blacksmithing into one section? - Jim?
- Other ideas?
- This can be a future item, just getting it on the radar here.
|
| Demo Days |
| - Window decals, Cleanup and Paint, and all the other things done in preparation - Thanks!
- How do we feel it went?
- Attendees tended to linger
- Do we know how many came/participated?
- Traffic not huge but steady
- Price was fine
- Need follow-up with photos, reach out to media, after-event release
- Instagram and Facebook content created
- Do we want to think about this being regularly recurring?
- Maybe 3-4 times per year
- Maybe something holiday related - Christmas or Halloween, or Thanksgiving? Make it a Facebook Post vs. Event
- Does Jessee have any photos from the event for the next one?
- Try some different activities: Laser, Soap making, UV printer, pumpkins
- First Fridays becoming every Friday?
- Can we get on the Leesburg First Friday list? Loudoun Arts Council, Leesburg Downtown Business Association - Jonathan will reach out
- Set up projects that we can rotate through - Michael will start identifying ideas - Laser engraved pencils for September 3
|
| Marketing email collection and distribution |
| - What should we do with WaiverForever info
- Add to WA? We are currently at 1562/2000 contacts allowed in our subscription
- Follow up effort?
- Enter info from manual waivers to Waiver Forever?
- Is this allowed/legit?
- Do we allow manual waivers?
- We require all members to have a current WaiverForever entry.
- Do we actually require Waivers for Tours/Open Houses? Do we actually require contact info for tours/open houses? What will we do with this info?
- Contacts subscription form? What is the difference then between Contacts and Guest Subscribers?
- Hand out cards/flyers at open houses inviting people to take the next step and sign up for Guest Subscription or a Membership?
- Do we have Waivers for all members? Can we make this part of the sign-up process?
- Clean up the Wild Apricot data and archive the unsubscribed members to reduce our contact usage.
- Do we send too many emails? Should we have a weekly summary email to Guests, rather than all the individual Event Announcements.
|
| Style and Branding Guide review/update |
| - This is a future project that I wanted to add to the Round Tuit list.
|
| Schedule next meeting |
| - Would normally be on the Second Sunday BEFORE Board meetings at 7:00PM. For next month that would be Sunday, September 19 at 7PM.
|