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Date

7:00PM - 

Attendees

Goals

  • Regular monthly meeting

Discussion items

TimeItemWhoNotes

Approve previous meeting minutes
  • Accepted as presented

Bluemont Fair
  • September 18&19, 10-5
  • Have volunteers for the 19th, need 2 FTE for the 18th.
  • Volunteer platform - SignUp Genius? SignUp.com?

 Analytics Review
  •  Facebook - recurring posts for open house, Jonathanis working on classes, Jessee is also helping there.
    • Analytics screenshot here:
    • Scheduling was posting events, this has little effect vs posts
  • Website
    • Analytics screenshot here:
    • Where are referrals from?

Hackathon Update
  •  Added to newsletter
  • New Slack channel

Flyers
  • Current round of updates finished (mostly related to membership changes, some typos, and minor content revision.
  • We should undertake an effort to review the entire thing with a marketing eye, and determine if any additional changes are required. Suggestions include:
    • Ceramics - change to Ceramics and Glass ? (Glass limited to slumping and fusing I know, but glass work of this type is quite popular.)
    • Any chance we could add a blurb about Blacksmithing?  It seems to be real popular and a big draw. - Jim?
    • Combine Metal Shop, Welding, and Blacksmithing into one section? - Jim?
    • Other ideas?
  • This can be a future item, just getting it on the radar here.

Demo Days
  • Window decals, Cleanup and Paint, and all the other things done in preparation - Thanks!
  • How do we feel it went? 
    • Attendees tended to linger
    • Do we know how many came/participated?
    • Traffic not huge but steady
    • Price was fine
    • Need follow-up with photos, reach out to media, after-event release
    • Instagram and Facebook content created
  • Do we want to think about this being regularly recurring
?Waiver Forever
  • ?
    • Maybe 3-4 times per year
    • Maybe something holiday related - Christmas or Halloween, or Thanksgiving? Make it a Facebook Post vs. Event
    • Does Jessee have any photos from the event for the next one?
    • Try some different activities: Laser, Soap making, UV printer, pumpkins
    • First Fridays becoming every Friday?
      • Can we get on the Leesburg First Friday list? Loudoun Arts Council, Leesburg Downtown Business Association - Jonathan will reach out
      • Set up projects that we can rotate through - Michael will start identifying ideas - Laser engraved pencils for September 3

Marketing email collection and distribution
  • What should we do with WaiverForever info
    • Add to WA? We are currently at 1562/2000 contacts allowed in our subscription
    • Follow up effort?
    • Enter info from manual waivers to Waiver Forever?
      • Is this allowed/legit?
      • Do we allow manual waivers?
      • We require all members to have a current WaiverForever entry.
    • Do we actually require Waivers for Tours/Open Houses? Do we actually require contact info for tours/open houses? What will we do with this info?
      • Contacts subscription form? What is the difference then between Contacts and Guest Subscribers? 
    • Hand out cards/flyers at open houses inviting people to take the next step and sign up for Guest Subscription or a Membership?
    • Do we have Waivers for all members? Can we make this part of the sign-up process?
    • Clean up the Wild Apricot data and archive the unsubscribed members to reduce our contact usage.
    • Do we send too many emails? Should we have a weekly summary email to Guests, rather than all the individual Event Announcements.

Style and Branding Guide review/update
  • This is a future project that I wanted to add to the Round Tuit list.

Schedule next meeting
  • Would normally be on the Second Sunday BEFORE Board meetings at 7:00PM. For next month that would be Sunday, September 19 at 7PM. 

Action items

  •  Scott Newman - Open House submission to Loudoun Times-Mirror (overdue)
  •  Scott Newman - Submit URL requests to website committee (submitted; working with website committee on setting up and managing URLs)
  •